The organisers of Moshoeshoe Walk, T-Connexion Marketing and Tours has announced its partnership with South Africa-based Mokoailane Productions to improve the international promotion of the event.
T- Connexion has been organising the annual event for the past 15 years, and according to T-Connection’s managing director, Thabo Maretlane, they saw it fit to bring on board a new team, to give the event a fresh perspective and new feel.
“This is a company that has taken an interest in this event and has been an active part of it. They are familiar with how we work,” Maretlane said during a press conference this week.
He said Mokoailane Productions is best suited to be their partner as it has Basotho living in South Africa in its ownership.
He said they hoped their partnership will help to sell the country, particularly the event, internationally. They want to sell Lesotho as a tourist attraction destination.
“There is so much this country has to offer and we want an international audience to come and experience that.”
They also stated that one of the reasons they want to grow the event is to sell Lesotho as a tourist attraction destination.
Maretlane said the Walk is not only about following the trail of King Moshoeshoe I, but also about benefiting the community living along the route.
Through the help of Her Majesty Queen ‘Masenate Mohato Seeiso, he said they have managed to help to improve the lives of many Basotho.
Among others, they have rebuilt a pre-school at Ha Seetsa, a church at Ha ‘Makhoroane, assisted girls with sanitary towels, provided wheelchairs and many other projects that they feel will help those affected.
“The intention of this event is to help Basotho improve their lives not only for those few days but for days on end.”
On his part, Palo Mokoailane, the managing director of Mokoailane Productions, said they were ready to get stuck in to deliver a great event led by Basotho.
“With this new partnership, we also vow to ensure that the benefit the event brings to the people is prolonged throughout the year,” Mokoailane said.
He said part of the proceeds from the sale of tickets goes into helping the vulnerable.
The two partners have urged Basotho to support the event as “it is embarrassing to google this event and see no sign of Basotho.”
On the weekend leading to the event, there will be a cultural event called Bana Ba Thari Lifestyle, where people will showcase different cultures.
Mokoailane Productions is known to host big events such as Mangaung Cultural Festival (MACUFE), Cherry Festival in Ficksburg and was also involved in inauguration of Prime Minister, Ntsokoane Sam Matekane.